Noemi Salas-Boyer
Leadership & Success Coach
I coach executives, entrepreneurs, and leaders who operate in high-pressure environments and carry significant responsibility.
My clients are ambitious, discerning, and committed to staying true to themselves while navigating complexity and success.
My Approach
Lasting success is not just strategy, it is alignment.
Break free from conditioned patterns
Lead with clarity and presence, even under pressure.
Show up fully for what matters most in life and work.
The path to Leadership
My practice integrates:
Certified success-coaching methodology.
Clinical hypnotherapy for deep behavioral transformation.
Behavioral analysis rooted in taught patterns and decision-making frameworks.
Experience supporting leaders and family offices in environments that demand discretion, trust, and long-term vision.
True leadership is not measured by wealth, title, or influence.
It is measured by the ability to live in alignment with one’s values, to cultivate resilience, and to remain grounded in simplicity despite the noise of the world.
Philosophy
I study humans with depth and precision, constantly seeking to understand the roots of behavior.
My practice is to observe, identify, and communicate the unseen patterns that shape choices.
In doing so, I help leaders unpack what holds them back, so they can step fully into the alignment, clarity, and integrity that their true leadership demands.
Every event we host is designed with intention, from the atmosphere we create to the way each session flows.
The way I work
I work exclusively one-on-one with my clients.
This creates the intimacy and trust required to go beneath the surface, uncover what is really going on, and address challenges at their root.
That depth allows us to shift not just short-term outcomes, but the trajectory of a leader’s life.
About me
I serve as the Chief Happiness Officer at a private family office and foundation, where I steward culture, wellbeing, and leadership at the highest level. I am also the CEO of Demo Lab, a civic-tech nonprofit shaping education and democratic innovation across Latin America.
My background spans the nonprofit sector, entrepreneurship, and cultural strategy in the tech world. I hold a master’s degree in marketing and a business degree, and I bring certifications in success coaching and clinical hypnotherapy.
At the core of my work, I help individuals and families navigate conflict resolution, improve communication, and align their choices with their values.